EL DIA DE LOS MUERTOS - MEXICAN PALE ALE
A fun and playful design craft beer packaging concept for the celebration of life and death in Mexico - day of the dead.
- Student Brief -
EL DIA DE LOS MUERTOS - MEXICAN PALE ALE
A fun and playful design craft beer packaging concept for the celebration of life and death in Mexico - day of the dead.
- Student Brief -
EL DIA DE LOS MUERTOS - MEXICAN PALE ALE
A fun and playful design craft beer packaging concept for the celebration of life and death in Mexico - day of the dead.
- Student Brief -
PRODUCT, 2019
NEW STREET ADVENTURE
A distinctive fusion of mod, soul, and rock 'n' roll, you’re hearing the sound of the New Street Adventure rebrand. This rebrand positions New Street Adventure as a band that is both timeless and forward-facing. It honors their soul and mod legacy while embracing bold design and cross-platform presence. Every visual asset reflects the brand’s mission; To create music that’s as smart, soulful, and streetwise as the people who live it.
The vinyl record featuring additional formats including CDs, and exclusive collectible items. The design concept was seamlessly extended across digital platforms, with a strong focus on maintaining visual identity on streaming services like Spotify and Apple Music, creating a cohesive and immersive brand experience across physical and digital touchpoints.
BRIEF
The brief was to develop a refreshed visual identity that reflects the album’s core themes while resonating with a modern audience. Deliverables included a redesigned album cover, merchandise, and digital platform visuals. The aim was to create artwork that not only captures attention but also maintains brand consistency across print and digital formats, ensuring a cohesive fan experience across all touchpoints.
BRANDING
The colour palette used in this work revolves around a high-impact trio of red, black, and white, a timeless palette that reflects the band's streetwise confidence, emotional intensity, and musical energy. Red conveying passion and urgency, black grounds the visuals with edge and authority and white introduces contrast and clarity.
A stylised line-art illustration of the band in sharp suits and sunglasses reinforces the modernist cool and visual continuity across formats. This motif becomes a key graphic element, appearing across all materials. Black-and-white street photography with a documentary feel highlights the band's urban roots and authenticity, offering a raw, cinematic backdrop that complements the modernist visual language.
PHOTOGRAPHY
Shoreditch, known as a hub for bold and unconventional street art, often carries deeper messages, reflecting political views or current global events. The vibrant street photography captures this energy, grounding the band in their urban roots and authenticity, while providing a raw, cinematic backdrop that enhances the modernist visual style.
ONLINE PLATFORMS
