EL DIA DE LOS MUERTOS - MEXICAN PALE ALE
A fun and playful design craft beer packaging concept for the celebration of life and death in Mexico - day of the dead.
- Student Brief -
EL DIA DE LOS MUERTOS - MEXICAN PALE ALE
A fun and playful design craft beer packaging concept for the celebration of life and death in Mexico - day of the dead.
- Student Brief -
EL DIA DE LOS MUERTOS - MEXICAN PALE ALE
A fun and playful design craft beer packaging concept for the celebration of life and death in Mexico - day of the dead.
- Student Brief -
PRODUCT, 2019
SCRATCH AND WIN WITH UNION
Aldridge partnered with UNION to launch a promotional campaign centered around a scratchcard competition, giving customers the chance to win a brand-new SONOS speaker. To amplify engagement, I designed and distributed a customer-wide newsletter that delivered a measurable uplift in interaction with the brand.
To sustain momentum, I created website banners and a series of social media posts, strategically scheduled via Hootsuite, which extended the campaign’s reach and drove further online engagement.
ONLINE PRESSENCE
Successfully increased customer interaction, strengthened brand connection, and delivered measurable results across multiple channels.
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📩 Newsletter open rate: 36%
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📦 Increase in purchases of UNION products
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📈 Social media engagement: 5% uplift
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🌐 Website traffic: Significant spike during campaign period
